Red Bull Wrongful Death Suit

Family at fastfood restaurant - product liability - wrongful death suit

Posted In

Product Liability

The high-fat, high-carb, and high-calorie fast foods being consumed in record amounts throughout North America are thought to be a major cause for obesity, diabetes, and other serious nutrition-related health problems.

While it may seem that what a person consumes is an individual choice, and therefore not the responsibility of the manufacturer or seller of a product, in specific cases, the law can take a different view of the duty of care of those parties.

When consumed in moderation, energy drinks such as Red Bull should cause no ill effect in the vast majority of consumers, but rather provide a mild boost of energy akin to that after a cup of coffee. However, in large quantities or after prolonged use, the active ingredients can cause health problems – or so claims a lawsuit filed against the company by the family of a New York man who died after drinking Red Bull.

The family further claims that Red Bull uses deceptive marketing and advertising techniques that downplay or completely misrepresent the potential dangers of their product to consumers. The lawsuit alleges that as many as eighteen others have died as a direct result of consuming the energy drinks, with thousands more hospitalized.

The concept of duty of care requires corporations or individuals to take reasonable care that their products, actions, or even inaction will not cause foreseeable harm to another party. In this case, the man’s family and their legal team would have to prove that the manufacturer of Red Bull owed the deceased a duty of care, and that the beverage somehow caused his heart attack. Finally, in order to prove that the duty of care was breached, they would have to show that Red Bull and its parent knew or ought to have known of the potentially harmful effects of their product and did not take enough action to prevent the inappropriate use of Red Bull.

While only time will tell whether the courts agree that the company contributed to the man’s death, the outcome of this case could potentially be as prominent as the high-profile “hot coffee” Liebeck v. McDonald’s case, which reconfirmed that in appropriate cases, corporations will be held responsible for injury or illness suffered by their customers through the use of their products.

Call Us For A Free Consultation

Related Articles

Manufacturers Duty of Care - Product Liability Law

Manufacturers' Duty of Care Responsibilities

A married couple visits the in-laws for Sunday dinner. Mom prepares her specialty: chicken paprikash with imported Hungarian paprika. Dinner smells terrific.

Read Article
Product Liability LawSuits

Product Liability Claim Investigations Restore Losses

In the month of August 2016, Health Canada’s Consumer Product Safety division issued 101 product recalls; that’s 23 consumers, 27 food and 15 health products as well as 36 vehicles.

Read Article
Woman Trying Hand Creme - Ontario Product Liability Law

Ontario Product Liability Law - Defective Products and Negligence

Defective or dangerous products are the cause of thousands of injuries every year in Canada. The law provides protections for consumers and others who may be injured by dangerous or defective products, and defines who is responsible when injuries occur.

Read Article
Sales representative selling oven - Stilwell vs. World Kitchen

Stilwell vs World Kitchens - Product Liability

As we've discussed in a previous blog regarding Liebeck v McDonald’s, (the “McDonald’s coffee case”), product liability claims are rarely as outrageous as they are portrayed in the media. If poorly made, or inherently dangerous products cause injury, illness or even death to a consumer, manufacturers can and ought to be held responsible.

Read Article
Templates Library
Loading, Please wait...
The Library cannot be open, please try it again later.
This field is required.
Invalid email format.
Some of the fields are not filled or invalid.
Form Template
Select a Form Template
Available fields in the selected template: